Lani Tice is a Zen master in one of the most chaotic subgenres of the marketing world. She leads the brand ambassador program at Every Man Jack, serving as the vital bridge between the brand and the extreme sports personalities they work with. As a former competitive skier, Lani brings a unique understanding of both the talent’s perspective and the brand’s goals. Through her patience, insight, and vision, she thrives in the tumultuous space where chaos meets creativity.